Adidas's iconic Predator soccer cleat was re-released after a 2 year hiatus due to popular demand. We were tasked to create social assets for various retail partners. Adidas wanted to ‘hack’ social media in a unique way; specifically by breaking through the noise on such a diluted platform. Our concept was to break the feed with visual illusions - making it seem like something was wrong with the app. The social media feeds were infiltrated; leaving a message from this iconic soccer cleat behind.
Art Direction + Design // Creative Director: James Robinson // Client: adidas football // Work at Swift Agency