Colton D. Major

Eddie Huang x adidas Originals

Adidas Originals did a kitchen-ready collaboration with renowned culinary personality and entrepreneur Eddie Huang. The sneaker included a steel-toe, flame-retardant materials, and non-slip grip designed to be worn in the kitchen or on the street. We wanted to highlight the kitchen-ready properties, while encompassing Eddie's playful style.

Alongside product photography, we were tasked with doing an activation to celebrate the collaboration. We built a 3 day pop up restaurant in NYC, where Eddie and two other chefs served up international dishes from around the globe.

Co-Art Direction with Justin Morris // Studio Photography + Set Design: Sing Sing // Event Photography: Kyle Hannon // Client: Adidas Originals // Work at Kamp Grizzly.