Adidas Originals released a 3 series, adidas EQT marathon pack for upcoming marathons across the world in cities like Tokyo, London, and Boston. I was responsible for finding a way to tell these marathon/sport stories in a more fashionable adidas Originals voice.
We connected with locally based influencers to help show their cities’ style. These influencers were representative of the creativity in their city. Using the marathon route as a city guide, we showcased the EQT paired with various looks across each cities’ marathon path.
Art Direction // Photography: Brock Fetch // Client: adidas Originals // Work at Kamp Grizzly