Colton D. Major

King Push Black Market x adidas EQT

In the second collaboration between Pusha T and adidas Originals, the new King Push EQT came in an all black colorway. Taking inspiration from Pusha T’s past as a street hustler, the new collaboration was named ‘Black Market’. The art direction was inspired by the journey an object sold on the black market goes through.

After the success of the first collaboration with Pusha T and adidas that I worked on, the narrative we composed was expanded upon in this collaboration. The campaign included product photography, event activation for a listening party of Pusha T’s new album, and a social media scavenger hunt.

Art Direction // Product Photography: Jim Golden // Event Photography: Kyle Hannon // Client: adidas Originals // Work at Kamp Grizzly

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